Online Article Archive

Popcorn machines are a fantastic way to raise money for an event or non-profit organization. The tantalizing smell of fresh popcorn popping is fantastic advertising all on its own, attracting customers from a great distance. However, many other things can be done to bring people to the popcorn machine and increase the amount of donations […]

Being a Mystery Shopper is a bit like being a consumer spy. Not quite MI5, but it is important in its own right as a yardstick for customer service and identifying improvements that can be made to a business. The reason that companies hire a mystery shopping service is to understand in an […]

Many work at home Moms are consistently searching for internet marketing ideas that can assist them in making their business successful. While marketing by means of direct mail, telephone calls, business cards, fliers, and advertisements in local newspapers and magazines did seem at least a little appealing at one point in time, marketing on the […]

Are you boring your customers? When you market by telephone or face-to-face selling, are you approaching your customers from their perspective or from yours? And are you interesting, different from all the other messages they receive?
Napoleon Hill, author of the famous book *Think And Grow Rich* (a must-read for serious students of […]

VoIP, or voice over internet protocol, simply put, is a way to make phone calls over the internet with the use of an analog telephone adapter. In making “phone calls” in this manner, the user can often avoid the high charges from the phone company, especially in the case of long distance calls.
How does […]

Any fleet manager worth his salt today has heard and should have considered introducing vehicle tracking technology to their operations. The information provided by these tracking systems can give managers knowledge of the actions of their drivers, the efficiency of their operations and ways to improve their business.
Many industries are utilising vehicle tracking solutions […]

For those who are opening a retail space such as a shop, restaurant or bar then there are certain insurance needs that you will need to fulfil. This is due to the fact that retail premises see large numbers of the public entering them on a regular basis. This is somewhat of a problem for […]

When I was a business school student, veterans of the U.S. nuclear submarine fleet surrounded me. These men were mature beyond their years and happy to be verbally jousting in the relatively unconfined, sunny arena of a graduate-school classroom. The submariners did well as students, and employers eagerly competed to hire them.
Why would such naval […]

One of the decisions you as an investor will make when you own an apartment building is whether or not to advertise the apartments as “all bills paid”. In an All Bills Paid apartment building, there’s only one bill for each tenant that includes their rent and all utilities. That means that you as the […]

I recently read some stories about an IT services company called Sparxent whose founders created the company with the “premise that the current Value-added Reseller (VAR) model for the middle market needs to evolve to better serve the segment.”
They continue with, “mid-market companies in the past have had to choose between traditional VAR’s with deep […]