This post can help you successfully market your business to a more highly targeted audience whether you are in the Chicago video market or not. Successful marketing of your promotional videos and sales videos are aimed at a particular audience demographic.
Obviously, you speak differently to a group of kindergarten students than to a consortium of chief executive officers of Fortune 500 companies. However, the point needs to be made that you need to know your audience and speak directly to them. For instance, you would use a different vocabulary with a group of college educated professionals than with blue collar workers. However, you can get as specific or broad as you feel is necessary to accomplish your goals. If your target audience is association or society executives, you may need to speak their language. But if your objective is to sell office supplies to companies, you can stay more general.
Consider the script of your web video marketing effort. A successful sales video production depends on the presenter using language that is suitable to his or her audience. People do not like to be talked down to, but do not feel as though you have to wow them and talk over their heads. Do not underestimate the intelligence of your audience, but at the same time, do not try to impress them with how smart YOU are, either.
Any video producer or videographer knows that success and sales hinge upon the presenter reaching out to the target audience and identifying with them. Speak in plain English and tell your story, what services you provide and why they should use your company.
Sometimes you are in the tough position of knowing that what you are selling is something that people do not see the immediate value in, or do not naturally see the need for in their world, that, unfortunately, is a tough sell. That requires skillful salesmanship and good communication skills.
If you are in a situation like that you need to find a chord to strike with your audience, somehow relate your product or service to something important in their lives, and convince them that what you are selling genuinely IS the best thing since sliced bread. Not to go on too much of a tangent, Otto Frederick Rohwedder of Davenport, invented the first bread slicing machine. The first commercial use of the machine was by the Chillicothe Baking Company of Chillicothe, Missouri, which produced their first slices on July 7, 1928. (source, Wikipedia).
The main point is, know your audience, even though sometimes you know you have a tough sell, which may or may not be the greatest thing since sliced bread. Doing so will help you increase your client base in what is again, a highly competitive Chicago market for your web videos.
We can help you develop a script and produce a promotional video that will be specific enough to speak to your target audience, yet broad enough to reach enough potential customers to make producing your marketing video a worthwhile effort.
Irwin Myers is the president of Video One Productions, a Chicago video production company that has helped businesses and individuals with their multimedia production, editing & duplication needs since 1987. Visit our website at http://video1pro.com and our blog at http://video1pro.com/blog
